What is good Graphic Design to me?

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Graphic design is all about communication with the reader. You need to understand your audience and you need to understand the story that your work is communicating. This requires a lot of research and asking difficult questions. When I have all the information and I know the people I am making it for, I can start looking for the most effective and creative solution.  

Graphic designer,

Illustrator and

Design Thinker

What goes into creating an illustration?

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The same as with my Graphic Design work, my illustrations are about communicating feeling or ideas. The tools I use most in my work to communicate are humour and visual metaphors. I try to stay clear of the obvious ideas and often use animals in human situations to visualize the unnatural behaviours that we sometimes portrait. Every illustration requires a different visual solution depending on the story it tells, therefor I experiment often with various styles of drawing and even different materials, such as collages or woodburning.